Big Data R&D
Data is King! That is the assumption in most Hospitality companies throughout the world. However, several companies struggle to make sense of the vast tsunami of information that can be collected from Big Data sources, and thus the aim of our research is to create a model which can help companies in this endeavor.
ABOUT
BIG DATA
It is all around us - data! Whenever you go online, thousands of cookies are tracking your movement and thus creating a digital profile of you and your preferences.
In our current research project, we are focused on how companies within the hospitality sector cen better understand and process the information that can be gained by Big Data sources. The aim is to construct a model where companies can learn to include Big Data analysis in the strategic mindset.
OUR PARTNERS
CENTER FOR HOSPITALITY AND EXPERIENCE ECONOMY
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