E-sport and sustainability
globe-logo-no background_edited1
globe-logo-no background_edited1

E-sport and Sustainability

The aim of the research project is to examine the potential for esport as a city branding tool in a tourism context for the municipality of Randers with special attention to making sustainable esport events. The latter is a critical focus area in this project as esport events in themselves are far from sustainable due to the ex-tensive energy consumption they entail. A focus on sustainable esport events is thus required.


ABOUT

E-SPORT

In recent years, e-sports has evolved from a digital youth culture into big business! Revenues, attendees at esports events, and people watching esports on TV or streaming online have seen tremendous growth. Es-timates are that this will only continue in the years to come.


Little attention has however been shown to the potential of esport as a branding tool for cities and destinations and its ability to rebrand the city im-age, attract special interest tourism and much more.

OUR PARTNERS

Visit aarhus logo
dest.lim. no background
Muskelsvindfonden logo
groen_logo_300pxw
roskildefestival_1433163990
primotours_no background
cirkus summarum
TF-online logo
Service__Co._Logo white background
dest.lim. no background
Muskelsvindfonden logo
groen_logo_300pxw
roskildefestival_1433163990
primotours_no background
cirkus summarum
TF-online logo
Service__Co._Logo white background
Visit aarhus logo
Muskelsvindfonden logo
groen_logo_300pxw
roskildefestival_1433163990
primotours_no background
cirkus summarum
TF-online logo
Service__Co._Logo white background
Visit aarhus logo
dest.lim. no background

CENTER FOR HOSPITALITY AND EXPERIENCE ECONOMY

Copyright @ All Rights Reserved 2020